Life Dress in South-Korean TV Commercial

So what happens to all these wonderful conceptual interactive fashion pieces once they disappear off the radar of the blogosphere? Some apparently get used in commercials.

I love this quirky South Koren commercial developed around Ann de Gersem's Life Dress (made in 2006).

For those of you unfamiliar with the Life Dress, it was designed:
"to give its wearer the possibility to instantly create a personal space, in which she/he can seclude her/himself from the chaotic surroundings."

The concept was used in a 4 month running commercial on the national South-Korean television.