Luxury links to technology

From: LVOELV

A QR Code (Quick Response Code) is a matrix code which allow its contents to be decoded at high speed. It is commonly referred to as the barcode of the future as it links online and physical graphics to websites and multi-media.

A recently released designer QR symbol, produced by Tokyo based creative agency SET is looking to change all that with a stylized remake of the standard code. Mixing design with technological innovation, SET teamed up Takashi Murakami with Louis Vuitton to create a distinctive code featuring one of the artist’s characters and the classic LV pattern. The agency hopes this will add much needed style and character to the bland world of machine readable codes.