"Materializing" the immaterial, textile designer Celine Marcq develops sensitive and reactive wall coverings (interfaces or ambient displays of sorts) that are capable of visualizing electrical energy usage.

Her graduate thesis project, Inconspicuous Matter, developed at Central Saint Martins College of Art and Design, is a passively aggressive invitation for consumers to become more conscious of their energy consumption.

"Beyond designing services or aesthetic appliances and indicators that will assist the user in their everyday energy management," Marcq affirms " I intend to design with electrical energy from an aesthetic point of view, considering it as a raw material with a possible evolution toward innovation."

The end result is reactive wallpaper that shifts color (and shape) in reaction to the flow of electricity.

I do find it rather poetic to flip the switch and watch the patterns and colors on my walls come alive, shift and grow — but, if it is as lovely as Ms. Celine Marcq has designed it, it simply may be a little too abstract to change human behavior.