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Wearables UX

PixMob’s LED beanies light up the SuperBowl by turning the crowd into human pixels

written by matt pinner February 3, 2014

PixMob has done it again by creating another wearable that turns show participants into part of a large screen. This opportunity to create interactive environments with PixMob’s ability to push realtime content really excites me. I cannot see what they come up with next.

The entire show is controlled by blasting the crowd with IR signal to tell their pixels which color to be. Even the 80k pixels make for a quite low resolution from what we’re used to, so there is a great bit of work in using movement and color for the show instead of the graphics we’re used displaying during shows. Wired got some behind the scenes footage of their testing for for the show here.

The stadium was outfitted with 14 transmitters which beamed video onto the audience

@Hamelin_MP: Fortunately, #pixmob is not the #halftimeshow every Sunday! @PixMobOfficial #stress #dreamjob #sb48 pic.twitter.com/1KkDJI1Kwu

of the possibilities of this Bead of PoixMob says they can be:

Woven into costumes, PixMob Beads illuminate a dancer’s body, opening up creative possibilities through movement, shadow-play and space. They can remotely light-up or react to body motion.

Early versions of their Xylobands were used for Cold Play

A more sleek version as built for Eurovision

[UPDATE 2014-FEB-4]

The gory details of the coordination can be found in their recently awarded patent: https://www.google.com/patents/US20130250184

PixMob’s LED beanies light up the SuperBowl by turning the crowd into human pixels was last modified: February 3rd, 2014 by matt pinner
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